Radost positions herself as both an artist and a designer, working at the intersection of heritage and digital futurism. Her practice is rooted in a deep sense of cultural belonging, shaped by tradition, ritual, and inherited values, while simultaneously driven by a curiosity for emerging technologies and their evolving potential. She navigates these realms not as opposites, but as interconnected systems, forming a distinct and bold signature across her work.
Her approach moves fluidly between the analog and the digital, the material and the immaterial, the intuitive and the systematic. Employing a wide range of mediums and techniques, she creates work that is both experimental and immersive, ensuring each experience remains singular. Central to her process is a strong trust in experimentation and in the unfolding of ideas.
With over a decade of experience in dance prior to her design practice, Radost brings a heightened sensitivity to movement, rhythm, and emotional expression. This background continues to inform her work, translating into a dynamic visual language that carries a sense of flow and embodied meaning.
Guided by an awareness of invisible connections: between people, symbols, technologies, and meaning, she approaches design as both a cognitive and emotional process. Ultimately, her work seeks to uncover relationships, question boundaries, and create space where seemingly opposing worlds can meet, interact, and evolve.
Born and based in Sofia, Bulgaria.
Recently finished an internship at PUMA as Graphic Designer for Motorsport Apparel.
Received a Bachelor degree in Design at Academy Minerva, Hanze University of Applied Sciences in Groningen, The Netherlands, with a specialisation in Graphic Design.
Engaged in a diverse array of projects across various mediums. Some of them include: conducting and working on archival personal researches, as well as designing brand identities, composing album covers, all kinds of publications, campaign designs, graphic apparel and motion graphics.
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